Best time to post
The days and times that usually bring the most reach on Instagram, by niche, according to market recommendations. Use them as a starting point and test on your account.
#1 best
Tuesday, evening
6 p.m. to 12 a.m.
Weekday evenings gather people watching Reels after work.
#2 best
Wednesday, afternoon
12 p.m. to 6 p.m.
Early afternoon catches the lunch break.
#3 best
Sunday, evening
6 p.m. to 12 a.m.
On Sunday evening, people get ready for the week and spend more time on the app.
| Night owl12 a.m. to 6 a.m. | Morning6 a.m. to 12 p.m. | Afternoon12 p.m. to 6 p.m. | Evening6 p.m. to 12 a.m. | |
|---|---|---|---|---|
| Sunday | Weak | Good | Great | Great |
| Monday | Weak | Good | Great | Great |
| Tuesday | Weak | Good | Great | Great |
| Wednesday | Weak | Good | Great | Great |
| Thursday | Weak | Good | Great | Great |
| Friday | Weak | Good | Good | Good |
| Saturday | Weak | Good | Good | Good |
GreatGoodWeak
Tips
- Use the time slots as a starting point and test for 3 weeks on your account.
- Post about 15 minutes before the peak, so the post is already live when your audience opens the app.
- Consider your audience's time zone, not yours.
On Ciclopost, the robot publishes each post at the right time, without you having to remember.
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