Best time to post
The days and times that usually bring the most reach on Instagram, by niche, according to market recommendations. Use them as a starting point and test on your account.
#1 best
Tuesday, morning
6 a.m. to 12 p.m.
Tuesday morning is when buying decision-makers are starting their day.
#2 best
Wednesday, morning
6 a.m. to 12 p.m.
Wednesday morning keeps attention high on work topics.
#3 best
Wednesday, afternoon
12 p.m. to 6 p.m.
Early Wednesday afternoon catches people back from lunch.
| Night owl12 a.m. to 6 a.m. | Morning6 a.m. to 12 p.m. | Afternoon12 p.m. to 6 p.m. | Evening6 p.m. to 12 a.m. | |
|---|---|---|---|---|
| Sunday | Weak | Weak | Weak | Weak |
| Monday | Weak | Great | Good | Weak |
| Tuesday | Weak | Great | Great | Weak |
| Wednesday | Weak | Great | Great | Weak |
| Thursday | Weak | Great | Good | Weak |
| Friday | Weak | Good | Good | Weak |
| Saturday | Weak | Weak | Weak | Weak |
GreatGoodWeak
Tips
- Avoid weekends for work content; use them for behind the scenes and culture.
- Use the time slots as a starting point and test for 3 weeks on your account.
- Post about 15 minutes before the peak, so the post is already live when your audience opens the app.
- Consider your audience's time zone, not yours.
On Ciclopost, the robot publishes each post at the right time, without you having to remember.
AI plans the month in your brand's voice and you just approve.
Create a free accountOther free tools