Best time to post
The days and times that usually bring the most reach on Instagram, by niche, according to market recommendations. Use them as a starting point and test on your account.
#1 best
Friday, evening
6 p.m. to 12 a.m.
Friday night people plan the weekend.
#2 best
Saturday, morning
6 a.m. to 12 p.m.
Saturday morning is when many people decide where to go.
#3 best
Thursday, evening
6 p.m. to 12 a.m.
Thursday night already gets into the weekend mood.
| Night owl12 a.m. to 6 a.m. | Morning6 a.m. to 12 p.m. | Afternoon12 p.m. to 6 p.m. | Evening6 p.m. to 12 a.m. | |
|---|---|---|---|---|
| Sunday | Weak | Great | Good | Good |
| Monday | Weak | Good | Good | Good |
| Tuesday | Weak | Good | Good | Good |
| Wednesday | Weak | Good | Great | Good |
| Thursday | Weak | Good | Good | Great |
| Friday | Weak | Good | Great | Great |
| Saturday | Weak | Great | Great | Good |
GreatGoodWeak
Tips
- Post before meals or your shop's busy hours.
- Use the time slots as a starting point and test for 3 weeks on your account.
- Post about 15 minutes before the peak, so the post is already live when your audience opens the app.
- Consider your audience's time zone, not yours.
On Ciclopost, the robot publishes each post at the right time, without you having to remember.
AI plans the month in your brand's voice and you just approve.
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