Best time to post
The days and times that usually bring the most reach on Instagram, by niche, according to market recommendations. Use them as a starting point and test on your account.
#1 best
Friday, evening
6 p.m. to 12 a.m.
Friday night is time for leisure and discovering new music.
#2 best
Sunday, afternoon
12 p.m. to 6 p.m.
On Sunday afternoon, the audience has time to listen and comment.
#3 best
Thursday, evening
6 p.m. to 12 a.m.
Thursday night builds up to the weekend's shows and releases.
| Night owl12 a.m. to 6 a.m. | Morning6 a.m. to 12 p.m. | Afternoon12 p.m. to 6 p.m. | Evening6 p.m. to 12 a.m. | |
|---|---|---|---|---|
| Sunday | Weak | Good | Great | Great |
| Monday | Weak | Weak | Good | Great |
| Tuesday | Weak | Weak | Good | Great |
| Wednesday | Weak | Weak | Good | Great |
| Thursday | Weak | Weak | Good | Great |
| Friday | Good | Weak | Good | Great |
| Saturday | Good | Good | Great | Great |
GreatGoodWeak
Tips
- Release songs and music videos near peak time and repeat the announcement in stories.
- Use the time slots as a starting point and test for 3 weeks on your account.
- Post about 15 minutes before the peak, so the post is already live when your audience opens the app.
- Consider your audience's time zone, not yours.
On Ciclopost, the robot publishes each post at the right time, without you having to remember.
AI plans the month in your brand's voice and you just approve.
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